Just like the majority of 12-year-old boys, Ayaan and Mickey Naqvi really love the Christmas traditions of their family, such as wrapping of gifts and making cookies. But most importantly, they love decorating the Christmas tree with their family’s heirloom ornaments.
One day, as these brothers were hanging their decorations, one of their favorite ornaments broke after slipping off its branch. This was when the light bulb went off and what gave birth to the Ornament Anchor.
A more secure and better way of hanging your decorations is the Anchor, which features a toggle device that fastens your ornaments safely against the branch instead of hooking them over like the conventional product.
Ayaan tested the Anchor for a school project last year. And when parents and teachers swarmed his booth with interest, he knew he and his brother were on to something.
The pair didn’t waste any time turning their invention into a business. In an interview with CNN, Ayaan said:
My brother and I worked together to design the product, patent it, create an awesome website, calculate profit margins and did our own market analysis. We did everything to the point where every month was Christmas.Ayaan
After selling over $1,000 worth of product within the first six hours at a local Christmas fair last year, the boys were determined to share the product with the world.
In a matter of months, Good Morning America featured the product. So did QVC, where it sold out twice. In just one year, Ayaan and Mickey made over $250,000 in revenue and have donated — and will continue to donate — 10% of all profits to local animal shelters.
About his support for shelters, Ayaan said:
Ever since I was super young I’ve had a fascination with all of life’s creatures. My goal is to help as many animals in need as I can.Ayaan
Although these 12-year-old boys are enjoying their success now, this year, 2020 was a very difficult year to begin a new business.
Starting a new business only three months before a crisis and then suddenly quarantining and learning to do school from home was hard. We went from such highs to such lows so fast. We’ve been keeping it positive though. We are taking small steps every day and have been so amazed by all the positive responses for Ornament Anchor we’ve gotten so far!Ayaan