This H&M in-store recycling machine transforms old clothes into new threads, making it the first in-store combination knitter and shredder of old clothes in the world. H&M is one of the largest and most prominent labels in Europe and this company is going far beyond just reselling clothes.
This in-store recycling machine is known as Loop. This machine shreds old clothes into fibers press them into longer fibers, cleans, and weaves them into yarn before making brand new garments. This machine was built by with non-profit H&M Foundation alongside the Hong Kong Research Institute of Textiles and Apparel.
According to the U.S Environmental Protection Agency, fashion waste may amount to about 5% of landfill capacity. Fashion waste also produces 10% of the total methane emissions in the nation. Loop doesn’t need any additional dye or water when transforming old clothes into new threads, the machine solely relies on the scrapped clothes’ color.
Loop is available at Drottninggatan 56 in Stockholm, Sweden, however, the technology is made available for any fashion company that wants it. This H&M in-store recycling machine completes the process of shredding on a line of eight machines. Loop can be easily shipped anywhere in the world in a standard shipping container.