Tex-Mex restaurant owner Adolfo Melendez has helped struggling competitors with his personal money. Melendez understands how the pandemic has had a huge impact on business owners, so, he decided to promote other competitors’ businesses.
This Tex-Mex restaurant owner decided to reduce cutbacks and closures of restaurants in his community by purchasing over $2,000 in gift cards to other eateries in his community. He used his Facebook platform to raffle them off to his customers. This kind gesture is really appreciated by other restaurant owners.
In these COVID times, it’s very important to eat local, small mom and pop shops.Olympia Family Restaurant owner
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Melendez understands that the pandemic has affected most family-based local places. He believes that small businesses don’t just generate revenue for owners, but they are also the vision, livelihoods, and sweat equity of the people that own them.
According to Melendez, the restaurant business is a competitive one but diversity makes it unique. He understands that the success of his peers affirms his own. He embraces others in the community that they should ensure that other restaurants thrive amid this pandemic.
That’s part of what keeps us alive. You can go to Applebee’s, or you can go to Pizza Hut but it isn’t the same as when you go to this little diner or pizza joint. If you help one person and another person helps another that will help a lot.Melendez