Proceeds from the new Kraken merchandise are going to good causes.
Seattle is the 32nd franchise of the NHL. They will start playing in the 2021-22 season. Until then, people can celebrate the team’s inception with a new line of merchandise.
But this isn’t just any merchandise. Yesterday, NHL Seattle released the new gear and detailed the “positive difference in the lives of some of our region’s most vulnerable youth” that purchases of the gear would make.
The Kraken is teaming up with not-for-profit groups to invest in the Seattle, Washington community. With YouthCare, they will make efforts toward stopping youth homelessness. Also, they will join forces with more not-for-profit groups that work with “the underserved Black, Indigenous and People of Color in the Greater Seattle region.”
The team will give 100% of the net proceeds from the merchandise sales to these charity groups.
Maria Horita works for the Seattle Kraken as their vice president of community engagement and philanthropy social impact. She discussed how the pandemic has made things tougher for youth already facing challenges:
The COVID-19 pandemic has exacerbated the challenges facing YouthCare and the young adults they serve and has also disproportionately impacted BIPOC youth and families. Our team wants to help provide support and be part of building a better future together. We encourage our fans to join us.Maria Horita
They can join the team’s efforts by buying from this line of apparel, which includes shirt and hats, within the span of thirty days from yesterday. These purchased “will directly result in empowering Seattle-area homeless 12- to 24-year-olds with educational opportunity, career skills and an end goal of employment and security.”
Since almost half of homeless people in Seattle are first homeless before they turn 25 years old, this should have a big impact in the city.
Article source: NHL Seattle
Featured image source: NHL Seattle