Elias Aviles owns and operates the food truck Taqueria El Torito, which sells everything from tacos to quesadillas. And despite the fact that Aviles can really cook, COVID-19 has had a severe effect on his business.
At its worse during the pandemic, the Humble, Texas food truck was bringing in earnings as low as $20 for a full day’s work. Yet Aviles kept going. And it took but one social media message from his 21-year-old daughter Giselle to turn it all around.
Giselle took to Twitter, posting: “I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today. If you could retweet, I would appreciate you so much!!”
And people did retweet. Over 2,000 times, in fact.
The next day there was a line of customers waiting for Aviles, with some patrons getting there at 6am, two hours before opening! Giselle estimated that more than a hundred customers came through during her shift alone. The family is grateful for the support they’ve received.
After witnessing the power of social media, Giselle helped her father set up an Instagram account for his business, which currently boasts over 4,800 followers.
If you’re local and want to check them out, El Torito opens Monday through Saturday, from 8am to 8pm.