Lego has announced its plans to finally make iconic blocks from recycled plastic. This is going to be a more sustainable way of making toys. The toy-making company unveiled a brick made from recycled plastic. However, this brick is yet to be available.
Lego revealed that its most recent design is made from recycled plastic and this is the first time it’s doing this. The company revealed that the design had passed through some tests to ensure it is safe for children to play with. Lego maintained that this design is the first step in its journey to make toys from sustainable materials.
The new design is made of polyethylene terephthalate gotten from discarded plastic bottles. According to Lego, engineers and scientists tested more than 250 variations of polyethylene terephthalate materials as well as other plastic formulations before designing the recent prototype.
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The plastic is gotten from U.S suppliers that have been certified by the European Food Safety Authority and Food and Drug Administration. A liter plastic PET bottle generates raw material for 2 x 4 Lego bricks.
We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong, and high quality as our existing bricks — and fit with LEGO elements made over the past 60 years. With this prototype, we’re able to showcase the progress we’re making.Tim Brooks, Lego’s VP