Jelly Belly Founder Launches Willy Wonka-esque Contest

If you like candy and treasure hunts, you’ll love what Jelly Belly jelly beans founder David Klein is…

If you like candy and treasure hunts, you’ll love what Jelly Belly jelly beans founder David Klein is up to. He’s gone full Willy Wonka on us and has promised to give one lucky candy lover their own candy factory – if they play his game. And unlike Charlie and the Chocolate Factory, you don’t have to be a kiddo to play.

Here’s how it works. For $49.99, you get access to a riddle as to where the “Gold Ticket” in your state of residence is hidden. Find it, and you can win $5,000. These “Gold Tickets” are brass dog tag necklaces, which will be hidden throughout the country, one in each state. 

Those who actually find a Gold Ticket will be invited to play what the Candy Man is calling “The Ultimate Treasure Hunt.” It’s the chance at the ultimate grand prize – the keys to one of Klein’s professional candy factories!

The riddles are released on a schedule, starting with Georgia on September 30. State hunts are limited to 1,000 people, so if you’re game, head over to The Gold Ticket. Players will also need to be on Facebook to join The Gold Ticket’s group.

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