Home Depot, a home improvement retailer has called off black Friday this year. According to Home Depot, it is taking a different approach this year. Instead of offering Black Friday for a single day, it revealed that Black Friday discounts will be offered for two months which begins in early November and ends in December.
On its website, the retailer revealed that it has decided to reinvent this year’s Black Friday to reduce the stress consumers go through while rushing to stores to grab the best offers. Based on the pandemic, the company affirmed that maintaining safety was also considered.
The deals will be available both online and in its stores while mobile app users will receive exclusive access to some discounts in November. The move happens at a time when retailers are contemplating what to get during the holiday shopping season as the cases of coronavirus continue to rise.
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Home Depot will be closing its stores on Thanksgiving. Other retailers such as Walmart (WMT) has also announced its closure this year’s thanksgiving. In over 30 years, this will be the first time Walmart will be shuttered on Thanksgiving Day.
The industry watcher had maintained that Black Friday has been becoming irrelevant with shoppers in recent years. This is because retailers were spreading their deals out over many days rather than one day. And more consumers have resulted to the internet to get deeper deals than in-store bargains, coercing more holiday shopping to go online.
Black Friday has definitely transitioned more into a digital affair in the past five years. The focal point is not that single day anymore. It’s an event spread out over several days.Neil Saunders, Retail analyst and managing director at GlobalData Retail.
According to Saunders, this year’s Black Friday will diminish more, especially if the second wave of Covid-19 is experienced in the fall and winter.