Google will face lawsuit for tracking users in ‘Incognito’ mode, a US judge Lucy Koh announced this in her ruling. The giant technology company might have to pay a $5 billion fine as regards the suit. According to the lawsuit, Google has been tracking user’s data even when they are on the ‘Incognito’ mode.
Judge Lucy Koh maintained that the multinational company didn’t let its users know that it carries out such activities while users are in private browsing mode. Last year June, about three users reported that Google tracks their data even when they try to protect their personal information.
Google spokesperson maintained that the giant tech company will defend itself against this lawsuit claiming that the ‘Incognito’ mode only enables users to browse the internet without saving their activities to browsers or devices.
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As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session.Google
Meanwhile, Google has announced its plan to discontinue third-party coolies from the Chrome browser. The company maintained that when they eliminate third-party cookies from their platforms, there won’t be alternate identifiers to track users.
As Google will face lawsuit, Chrome has made known its intention to support third-party cookies last year. These cookies allow advertisers to monitor users as they switch between different websites.