It’s The Littlest Bailout for the “littlest entrepreneurs” in the time of COVID-19.
An American lemonade brand wants to help out kids whose very little businesses—lemonade stands—have been affected by COVID-19. To do this, they’ll hand out “stimulus checks” that will “help kids preserve the values of lemonade stands, honest work, and entrepreneurship, while putting a little juice back into the economy.”
We know this will be a rough summer for lemonade stands. And if the big guys are getting bailed out, why shouldn’t we help the littlest entrepreneurs get the same treatment?The Littlest Bailout
The novel coronavirus has had far-reaching effects. With rules about social distancing in place, lemonade stands are much less busy this summer. So, the stimulus check Country Time is offering should give disappointed kid entrepreneurs some relief.
The parent company of Country Time, Kraft Heinz, says that this little bailout “can offset the loss of revenue from the lemonade stand.” Furthermore, kids can save the check or spend it “to help invest in the local economy.”
Applying for The Littlest Bailout is simple. Kids need to submit an essay answer and a photo. The answer is about what they will do with the check, and the photo should show the sign they wanted to use for their stand. Then, Country Time will select a thousand kids to receive the check.
This is Country Time’s second initiative for community good.
They developed an initiative in 2018 called “Legal-Ade” to help kids with lemonade stand fines. Most American states will fine kids without permits. Legal-Ade would help out by covering as much as $300 of a child’s fine.
As well, Legal-Ade provides information about the legalization of lemonade stands so people can try to effect change in their own states.
And they suggested that lemonade could unify people across America. As their website says, “whether you live in a red state or blue state, every state can be a yellow state.”
Article source: CNN
Featured image source: CNN