Since the beginning of the Coronavirus pandemic, the world has been experiencing a lot of changes and California artists are not excluded. People try to adapt to these changes to make things better.
This pandemic has forced a Californian small business owner, Stephanie Mufson, to adapt to some changes to survive. She told CBS News in July that she was uncertain if her company Parade Guys would make it during this pandemic.
Mufson is a California artist that works with a team of contractors who specializes in sculpting, painting, and designing floats for outdoor festivals and parades in the San Francisco Bay Area.
However, festivals have stopped taking place in the past few months. For instance, the Fourth of July celebrations and San Francisco Pride Parade didn’t hold in person and this has led to economic hardship for independent contractors who depend on those outdoor festivals.
It is not the same world that I spent most of my life basing my career around. To survive and thrive, you have to adapt.Mufson
Since the demand for floats has plummeted Mufson has been acquiring new skills to restructure her background as a professional artist. She got herself enrolled in a full-time graduate school program where she would be able to learn more and meet the digital demands of the art industry.
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Mufson said her team would have built floats and displays for quite a number of parades and celebrations in the summer period, but this summer is different as she has only had a few freelance projects and is currently teaching art classes online to help her pay bills.
According to Mufson, San Francisco has been showing a lot of support to artists during this pandemic.
The City has been so generous with us and they’ve been really supportive and understanding of the fact that obviously, we can’t pay rent because we don’t have a business.Mufson
When the pandemic resulted in the cancellation of large outdoor gatherings, Mufson thought about creative ways to carry out parades even when people are scared of getting infected. One idea that is getting people’s support is setting up a drive-through parade.
Rather than allowing hundreds of thousands of people to float drive on the streets of San Francisco, Mufson plans to put the floats in place so people can drive through the route, take pictures, and move to the next one while staying safe in their vehicles.
Mufson believes that this will help artists get some work and also create a chance for people to have a great and engaging experience while practicing social distancing.